Questionnaire design
From Norfolk RCC
Contents |
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DESIGNING A QUESTIONNAIRE FOR PARISH PLANS
Before writing the questionnaire, it is recommended that you consult your community in a variety of other ways, to gather information on the topics and issues that are important to them. The questionnaire will then be tailor-made for the community and will be a means of finding out more specific details about concerns and suggestions for appropriate actions
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Ideas for gathering this information:
- Deliver a letter to every household, asking them to list 3 main issues they would like to be included in the questionnaire
- Hold meetings and information events
- Run a consultation day, with 'hands-on' activities such as putting ideas on paper flags, & sticking into a large-scale Parish map; pin-boards to indicated preferences; display of photos of village features.
- Visit local groups such as WI, Church, Sports, Village Hall Committee, Young People's Groups
- Visit older people and housebound residents
- Visit schools and provide them with a consultation pack of photocopiable resources
- Approach people in local shops and post office
- Leave suggestion boxes in public places
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Things to consider before starting to design your questionnaire
- Are you going to provide one questionnaire for use by all age groups or will there be a separate set of questions for young people?
- Will you provide each household with one questionnaire and will there be space for more than one person to comment on the form? Or will you provide a separate questionnaire for each adult and child in every household?
- Will you use a computer software package to assist you in designing the questionnaire (and for analysing the data received) or will you create your own from scratch?
- How will you ensure that the information gathered through the questionnaire is anonymous?
- Will you record who has received/returned a questionnaire?
- How will you distribute and collect your questionnaire to get maximum coverage and increase your return rate?
- How will you reach groups that are hard to reach?
- Who will be responsible for data entry and report writing?
- What have you found out already regarding issues and concerns in your community?
- What extra information do you need, in order to get a better understanding of these issues and of suggested actions?
- Are there any other topics which have not presented themselves through early consultation, but which could represent significant issues for the community in the future?
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Topics covered by Parish Plans have included:
- How Information is shared within the community
- Village Hall improvements
- Affordable Housing needs
- Involvement of Police Safer Neighbourhood Teams in the community
- A Neighbourhood/Home Watch Scheme
- Good Neighbour Schemes
- Road Traffic control
- Recycling & Community Composting projects
- Renewable Energy schemes
- Community Events & Festivals
- Recreation & Sport Facilities
- Footpaths & Access to the Countryside or Services
- Facilities for Young People and Children
- Services for Older People
- Health Care
- Land use
- Shops and & other Services
- Public Transport Provision
- Jobs & Local Economy
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Questionnaire Tips
- Include an Introduction to explain what the questionnaire is for and how it will be used, when it will be collected and by whom, and/or instructions for returning.
- Make all questions relevant to your community.
- Don't include more questions than you need to. [A typical parish plan questionnaire is between 50 and 100 questions long] Ask yourselves, "Why do we need to ask this question? - What will we do with the information?"
- Make your questions specific. For example, rather than asking, "Do you often use the Playing Field facilities?" you could ask, "How often do you use the playing field facilities?"
- Daily
- Once a week
- Once a month
- Less frequently
- Get somebody who has not taken part in writing the questionnaire to proof-read it. Does it make sense to them?
- Try out the questionnaire on a small control group first.
- Make the layout attractive and easy to read.
- Don't express your own feelings in the wording and don't include personal comments or suggestions in relation to any individual or group.
- Avoid asking leading questions. Where appropriate, give a variety of options, with the opportunity for original ideas
- Ensure respondents have the necessary knowledge to answer. If they may not, begin your question with an explanation or offer options such as “Don’t Know” and “Not applicable”
- State whether you expect single or multiple responses – “tick one box only” or “tick as many boxes as apply”
- Provide tick ranges for numerical items such as age and how long have you lived in the village etc e.g. "0 to 5 years" "6 to 10 years"
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Making sure you get a good response
- Use local volunteers to deliver and collect the questionnaires by hand. Local people collecting in their own area are more likely to get a good response from their neighbours
- Offer help for those who may have difficulty filling in the questionnaire
- Provide collection boxes locally
- Include a return address on the questionnaire
- Offer to wait while they fill in the questionnaire if required
- Provide an online version
- Offer a prize - provide a raffle ticket to every individual who hands in a completed questionnaire

