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Norfolk RCC Village Agents


With the loss of more and more services in rural communities, it is increasingly difficult for people of any age to maintain well-being and a good quality of life in their own homes. Funded by Norfolk County Council's 'Living Well in the Community' fund and Broadland District Council, this innovative pilot project aims to help address the growing range of issues faced by many people in rural communities today. Village Agents are there to support the community and the people living in it. They can help individuals by offering advice, signposting to relevant services or even offering practical help with things like lifts. They can help community groups to fund funding or promote activity and they can help you start new activities in your community. They are paid employees who work 10 hours per week providing a wide range of support. Hours are flexible – they work around the community’s needs. Each agent is equipped with a laptop and a mobile phone and they each undertake many hours of training. An 0300 helpline number helps people get in touch but often it is word of mouth or referrals from friends and neighbours that gets the ball rolling. Currently we have Village Agents working the parishes surrounding Aylsham, Cromer and North Walsham but we are seeking funding to expand this service.

What does a Village Agent do?

A Village Agent is a friendly and trustworthy person within the local community. Someone who is willing to help others when they need extra support, or don’t know who else to turn to. They are good at encouraging others and helping to connect people. If you need help with any of the following:

  • Making sure you are receiving the correct entitlement to benefits or pension   
  • Home safety such as fire alarms or smoke detectors.
  • Finding Social and Leisure Activities in your area
  • Health advice and access to help with keeping fit, quitting smoking or losing weight
  • Becoming a Volunteer, helping others in your community.
  • Help with Employment, writing a cv, finding a job club
  • Information about travel and access to community transport
  • Support opportunities for you, your family or carers
  • Advocacy service
  • Setting up new activities or services in your community
  • Funding help and support for you local group

Then the Village Agent may be able to help.

All Village Agents are CRB checked . All discussions are discreet and confidential. The agents are fully equipped and receive continuous training to ensure they provide up to date information and support. They can immediately draw upon their experience in dealing with similar situations and problems and have the full support of their colleagues in the Norfolk RCC. This means that they will understand the situation, provide relevant information and know where to find the best specialist support.

The service is free of charge (although some activities may incur a cost such as petrol expenses for travel).

Examples of a Village Agents work

  • Providing advice on where to get benefits or services.
  • Supporting an individual in setting up a new coffee morning in the village or getting a youth club off the ground.
  • Helping to organise a lift or help with collecting prescriptions.
  • Help with fundraising or finding additional volunteers.
  • Supporting other agencies to work with the local community.
  • Helping to find the most vulnerable or isolated people in the community and offering support.
  • Organising one off meetings to discuss important local issues.

These are just a few examples of the many things that Village Agents can help with – there are many more. If you have a question, or want some help why not get in touch?

How to contact your local village agent

Ring the Helpline on 0300 0304 357

Contact NorfolkRCC on 01362 698216 to find out who your local Village Agent is. This number is available Monday to Friday from 9am until 5pm.

Contact them directly on the mobile phone numbers listed below (Agents work 10 hours a week. If the Agent is unavailable please leave a message and they will contact you as soon as possible). We will seek to get in touch within 2 days of contact. Please note this is not an emergency service.

Alternatively, if you need urgent assistance please ring Adult Community Services - Available 24 hours a day 0344 800 8020 (This is the main agency for reporting and coordinating referrals).

Who are your local Village Agents?

Aylsham area

CONTACT Alison Ball (Village Agent supervisor) 07827 664 226 or 01362 698216

villages include - Blickling, Brampton and Oxnead, Burgh and Tuttington, Cawston, Marsham, Oulton, Reepham.

Cromer Area

CONTACT Sally Burden 07827666428

Villages include - Aylmerton, Beeston Regis, East Beckham, Felbrigg, Gimingham, Mundesley, Overstrand, Roughton, Runton, Southrepps, Thorpe Market, Trimingham, Trunch.

North Walsham area

CONTACT Ida Frith (07827664228)

CONTACT Alison Ball (07827664226)

Villages include - Antingham, Bacton, Dilham, Erpingham, Felmingham, Knapton, Paston, Smallburgh, Suffield, Swafield, Westwick, White Horse Common, Witton, Worstead.

General information

If you require additional infomation or would like to discuss the scheme in more detail please contact

Rik Martin, Operations Manager, Norfolk RCC on or call 01362 698216

Additional information

Faq pdf

What next pdf

Download Leaflet

Download 'A Day in the Life'

This Project has been funded by

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